Forget ladies who lunch, New Zealand’s Range Rover marketers aim Evoque at manly men, though they admit more women are buying than ever before, particularly overseas. One wonders if that’s partly down to Evoque’s more compact size – it’s closer to a Porsche Boxster in length than its Sport and Vogue siblings – or to the range of looks you can achieve by browsing Range Rover’s options.

Quite apart from the skin – the base ‘Pure’ model is closest to the concept – there are Prestige and Dynamic variants, a range of colours for car and contrast roof, a range of leathers, and eureka, trims that don’t just go for the same-ole same-ole traditional or indsutrial, fake wood and brushed alloy, but play with a theme that takes a leap into interior design – as in fabrics. Called ‘botanical’, it's currently available to Kiwis only as a sample pic little larger than a postage stamp.