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On discovering kids
who learn road safety early make safer drivers as adults, Peugeot NZ general
manager Grant Smith put his money where his mouth is and launched the Peugeot
Kids Driving School, supported by the AA and NZ Police.
Pitched at kids aged
three to seven, the school gives children a driver ‘licence’ and handbook,
teaches some basic road safety concepts, then sends them onto a track in
their pedal cars to practice at give way and stop signs.
There's a bit of
mayhem at first, with cars going every which-way and kids cutting across the
'grass' to avoid traffic-light queues (sound a bit like Auckland?) but they
soon start getting the hang of it - with feedback suggesting they then keep
their parents honest about obeying road signs.
Strategic Road
Policing Manager for Waitemata District, Superintendent John Kelly, said “We
know that as children approach driving age their attitudes and approach are
pretty much set in stone and that’s why it’s important to teach them early.”
“We learned from the
McDonald’s ‘make it click’ programme that if you can get the message to the
children they can take it to their parents. It would be great if the Peugeot Kids Driving School
had the same impact and had kids talking to their parents about driving more
safely.”
The Peugeot Kids
Drive School starts its national road show in May. Participation is by donation
to the Cure Kids charity.
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